The Riff is a Boulevard Nightlife Group (Chinese Theatre and Adults Only) venue, spearheaded by partners Jack Barakat (All Time Low) and Jon Nichols (Dirty Model Movement). A home for those with an inclination towards rock culture, The Riff mends the grey areas between a myriad of different genres like grunge, pop-punk, and alternative rock; an ode to the MTV Rock Generation between the late 90’s and early 2000’s while still incorporating the current trends and music of today's rock movement. The dark decor, heavily influenced whiskey and beer beverage program, light food menu, impressive music selection, and special events make up the framework of this venue.